(管理学)management5.ppt

Social Responsibility and Managerial Ethics Chapter5 What Is Social Responsibility? The Classical View Management’s only social responsibility is to maximize profits (create a financial return) by operating the business in the best interests of the stockholders (owners of the corporation). Expending the firm’s resources on doing “social good” unjustifiably increases costs that lower profits to the owners and raises prices to consumers. What Is Social Responsibility? (cont’d) The Socioeconomic View Management’s social responsibility goes beyond making profits to include protecting and improving society’s welfare. Corporations are not independent entities responsible only to stockholders. Firms have a moral responsibility to larger society to become involved in social, legal, and political issues. “To do the right thing” Exhibit 5–1 To Whom is Management Responsible? Exhibit 5–2 Arguments For and Against Social Responsibility From Obligation to Responsiveness to Responsibility Social Obligation The obligation of a business to meet its economic and legal responsibilities and nothing more. Social Responsiveness When a firm engages in social actions in response to some popular social need. Social Responsibility A business’s intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society. Exhibit 5–3 Social Responsibility versus Social Responsiveness Does Social Responsibility Pay? Studies appear to show a positive relationship between social involvement and the economic performance of firms. Difficulties in defining and measuring “social responsibility” and “economic performance raise issues of validity and causation in the studies. Mutual funds using social screening in investment decisions slightly outperformed other mutual funds. A general conclusion is that a firm’s social actions do not harm its long-term performance. Exhibit 5–4 Social Investing The Greening of Management The recognition of the close link bet