中国冰箱行业战略报告培训资料.pptVIP

aaaaaa010807BJ-refrigerator Direct cooling is still the preferred choice across the market Kelon uses flat distribution system with only one-tier distributors Haier adopt direct sales method to know market demand and strengthen channel control by skipping wholesale channel While the market is getting more dominated by top players combined, MNC players are gradually taking more shares East, South and South West China seem to be the winning territories for MNC players Evaluation criteria Weight Percent Attractive-ness rating Market assessment MARKET ASSESSMENT --- SIDE-BY-SIDE REFERIGE