【市场营销策划】中国联通公司战略报告第一部分-新知助-(精选·课件).pptVIP

* * Shoppers are becoming more sophisticated and cynical - less easily influenced by advertising and do you blame them!--they are bombarded by a huge array of messages-over 1000 a week in Europe. Self selection shopping has been learnt over time. A large proportion of shopping is done on autopilot/subconsciously as it is an easier less strenuous way of doing a task (if attention span is permanently activated it is tiring). Shoppers are using less lists. We need to create the right triggers and remove the barriers to purchase. According to Harvard business school report the time spent on t