江南水乡城镇旅游开发研究—以乌镇为例.docVIP

PAGE PAGE 1 江南水乡城镇旅游开发研究 ——以乌镇为例 摘要：20世纪80年代以后，世界旅游的内容从以自然风光旅游为主发展到与风俗风情旅游并重，“走进生活”、“回归自然”成为近年世界旅游的热点。江南水乡“小桥、流水、人家”这种独特的风情以及从中透出的浓浓的文化底蕴和温情的人性关怀，深深吸引了国内外大批游客。古镇旅游为当地的经济发展注入了新的活力，但一些地方没有充分认识到古建筑、传统街区的历史文化价值，大量的水乡古镇已经丧失了原先的特色，风味的水乡小镇已为数不多。现代化的推进不可避免地要遭遇对传统破坏的矛盾，在现代化与历史之间，要为传统文化寻觅一个恰当合理的位置，江南古镇需要健康发展。因此江南水乡亟需改变面貌，突出特色，深入发掘旅游价值。本文分析了江南水乡城镇的特点和旅游价值，并通过对乌镇旅游发展的举例分析，为已经开发和尚未开发旅游的江南古镇提供参考。 关键词：江南水乡；旅游开发；乌镇 Research on Tourism Development of Chinese ancient water towns of Yangtze River ——a case study of Wuzhen Abstract：After the 1980s, tourism has being emphasized not only on natural scenery to on both local style and natural scenery. “Enterign the life”, “return to nature” had become the worlds hot spots in recent years. The scenery and culture of small bridge-flowing water and village housing deeply attracted a large number of tourists in domestic and foreign. The ancient towns traveling have infused the new vigor for the local economic development. But, in some places, the culture value of historic building had not realized, and even lost their original characteristics gradually. The tradition is being destroyed inevitably by the modernization, between the modernization and the history, Chinese ancient water towns of Yangtze River need development healthy, and an appropriate position for the traditional culture should be established. Therefore, these ancient water towns need to change their disadvantage situation, highlight their characteristics, and penetrate their tourism values. This paper took Wuzhen as an example, analyzed the characteristics of Chinese ancient water towns of Yangtze River and their tourism values, which can provide reference for their future development. Key words: Water Town; 引言 20世纪80年代以后，世界旅游的内容从以自然风光旅游为主发展到与风俗风情旅游并重，“走进生活”、“回归自然”成为近年世界旅游的热点。江南水乡“小桥、流水、人家”这种独特的风情以及从中透出的浓浓的文化底蕴和温情的人性关怀，深深吸引了国内外大批游客。旅游业的发展带来水乡古镇地方风味小吃、手工业品的再次勃发。古老的城镇已不再是落后的象征，它为世人开放，成为了另一种经济的增长点。