最新版创新高职英语基础教程综合1册精品电子教案Unit7单元一级指标.pptVIP

INNOVATION COLLEGE ENGLISH Unit 7 Public Relations HOME Unit Task Reading L S W Some are born great, some achieve greatness, and some hire public relations officers. ——Daniel J. Boorstin Contents ●Career skills Planning a press/conference, agenda, summary of the statements ● Reading: 1) Reading for main idea(s) 2) Skimming/Scanning 3) Reading for general information and details 4) Reading for guessing word meaning from context 5) Reading for looking for supporting details 6) Reading for key word spotting HOME Unit Task Reading L S W ● Writing: 1) General writing: sentence types 2) Practical writing: Emails ●Listening: 1) Listening for key words/numbers/locations/figures/ 2) Listening for general information and details 3) Listening for identifying degrees in agreement HOME Unit Task Reading L S W ● Speaking: 1) Negotiate on business deals 2) Giving a report on a meeting ● Language focus: Key words and phrases respond prospective schedule promotion amazing boost recommend marketing engage departure coupon anticipate amplify community HOME Unit Task Reading L S W Contents 1 Look at the following 6 pictures, discuss with your partner and write down more than five words that describe or relate to each picture. hall, light, display screen, host, Super Mario. Google, man／manager／spokesperson, microphone, platform, logo ... Yao Ming, spokesperson, speech ... Apple, screen, stage, curtain ... HOME Unit Task Reading L S W Contents Military, officers, foreigners, serious look ... Manchester, football, reporters, suits, cameras ... HOME Unit Task Reading L S W Contents 2 Match the English translation to the Chinese first, then put them into the table in order of priority according to your understanding and state your reasons briefly. 1. Learn Crisis Management 2. Press Kits 3. Organizing Media Events 4. Press Releases 5. Working With the Media 6. Use Your Blog A. 利用你的博客 B. 与媒体合作 C. 新闻发布会 D. 学习危机管理 E. 新闻资料箱 F. 组织媒体活动 Your order: D E F