浅析标志设计元素的变化.doc.docVIP

、 PAGE I 摘 要 近年来标志设计的方法以及表现样式都发生了很多新的变化，从中国的传统图案到简单的几何线条，再到幽默的卡通造型，我们必须随着社会的步伐而改变,但又要把其精神元素融入到标志设计中，无论是商品标志还是企业形象图标要具有文化性、时代性 关键词： 图腾；多维化；简约；国际化 PAGE II 目 录 前言·····················································································································1 第一章 绪论········································································································2 第一节 标志的概述·····························································································2 第二节 标志的来历··························································