PG营销策划分析教学讲义.pptVIP

;;Procter Gamble Company previously used the stars the moon sign; Procter Gamble ,which shorted for PG , was founded in 1837.It is a U.S. consumer commodity producers and it is also one of the worlds largest commodity companies. It is the tenth in most admired companies in fortune 500”.The number of Pg global’s staffs are nearly 100000. In more than 80 countries where has pg’s factories and branch It manages which have more than 300 brands ,and all the products sell well in more than 160 countries and regions, The pg’s products are including fabric and home care, beauty salon, infants and nursing home care, health care, food and beverage, etc. ;;Economic factors;Consumption level Consumption mode ;;P Gs sales growth over the years ;The per capita income level ;country;Cultural factors ;Cultural factors ;The first bottle of Head Shoulders;So P G to enter China, the first play of the Head Shoulders products are expensive, so when the price for this is a luxury for people who come. Because the Chinese people saving face, Head Shoulders in the Chinese market with great success, so that P G in China has made a good start.; Just entering China in the first few years, Olay is in the red . Then PG company do a investigation, the results show that many Chinese women want their skin turned white. Due to the difference of the aesthetic view, such the result of the survey is hard for the United States to accept.;;Legal factors;Anti-Unfair Competition Law;Potassium bromate;Advertisement;Illegal of advertising language;Entry mode;The model of entering the international market ： Export model contractual entry model investment model International Strategic Alliances ;How to enter the Chinese market ;The origin of Guangzhou PG Co., LTD;PG, wholly owned process ; ;;Product design strategy: Standardization Localization The development of new products;Rejoice shampoo and conditioner combo; Pg Asia research center in order not to fall a Chinese classical be