红柏典当新入职员工培训分析.doc

PAGE 唐 山 学 院 毕 业 论 文 论文题目：唐山红柏典当有限公司新入职销售人员的培训研究 系 别： 经济管理系 班 级： 10市场营销（2）班 姓 名 学 号： 尹航 4100525226 指 导 教 师： 李艳红 2014年6月 唐山红柏典当有限公司新入职销售人员的培训研究 摘 要 随着市场经济的快速发展，如何在日益激烈的竞争中谋求出路越来越成为企业不可回避的难题，研究表明，加强对企业新入职销售人员的培训可以提高企业的市场竞争力，为企业带来更多的利润，进而实现组织目标。唐山红柏典当有限公司2005年11月成立以来，虽然对新入职销售人员培训上取得了一定的成绩，同样也存在包括公司管理者对新入职销售人员的培训存在疑虑和顾忌、历史原因导致的典当行业培训组织机制不完善、培训形式过于单一、培训缺乏系统性、培训实施过程中存在误差、公司缺乏针对新入职销售人员培训的专业培训人才、培训成果转化率不高等问题。因此，通过采用对老员工座谈、查阅公司资料等调查方法，提出管理者消除对新入职销售人员培训的疑虑，树立正确的培训观；敢于走出去“取经”； 丰富组织的培训形式；培训过程中应做好培训计划；做好宣传，提高行业曝光率；提高培训成果转化率以帮助新入职销售人员增加对企业的归属感，提高销售业务能力，使企业不断的发展与壮大。 关键词：唐山红柏典当有限公司 新入职销售人员 人力资源 培训 市场竞争 Reseach on the training of new salesmen in Tangshan red cypress pawn Co.Ltd. Abstract With the rapid development of market economy , it becomes an unavoidable problem of seeking a way out in the increasingly fierce competition. Previous studies show that strengthening the training of new salesmen can improve their market competitiveness for enterprises with more profits ,and then achieve organizational goals. Since its establishment in November 2005, Tangshan red cypress pawn Co.Ltd. has made ??certain achievements on the training for new salesmen. However, there also exists some problems. Such as doubts and scruples of training new salesmen , for training organization mechanisms historical reasons pawn industry imperfect , single form of training, lack of systematic training , poor implementation process of training , lack of professional training of company personnel for training new recruits sales staff , low training transformation rate. Therefore this paper takes a survey on older employees, looks through corporate information of Tangshan red cypress pawn Co.Ltd, raising eliminate the manager of sales training new recruits doubts , to establish a correct concept of training , the courage to go out and learn to enrich the organizational form of training , the training process should be prepared