信任、参与和透明：优质发行商的优势报告.pdfVIP

Trust, Engagement and Transparency: What Premium Publishers Ofer that Social Platforms Can’t PUBLISHER ATTITUDES SURVEY Survey goal: To study the brand favorability of premium publishers as well as audience trust, transparency of information and depth of engagement in premium publishers versus major social platforms. Sample size: 1,052 US residents, and 524 UK residents, found using Qualtrics, aged 18-50 (sample weighted evenly by gender and age). Dates: August 25-September 3, 2017 (US), September 19-27 (UK) PUBLISHER ATTITUDES SURVEY