公司战略s（新）.pptVIP

本章学习目标： 定义公司层战略 公司层战略的关键议题 一体化战略与外包 公司实行多元化战略的主要原因 多元化战略如何帮助公司创造价值 企业实施多元化战略的原因 描述激励经理人员过度多元化经营公司的动机 KNOWLEDGE OBJECTIVES Define corporate-level strategy and discuss its importance to the diversified firm Describe the advantages and disadvantages of single-and dominant business strategies Explain three primary reasons why firms move from single –and dominant-business strategies to more diversified strategies Describe how related diversified firms create value by sharing or transferring core competencies Discuss the incentives and resource that encourage diversification Describe moti