信息战略跟经济（英文版）.pptVIP

ISMT 510 Introduction to Information Strategy and Economics Agenda Introduction - What you will learn - Course structure - Teaching style - Grading policy - Pointers for success Strategy - Value chain - Competitive advantage - Porter’s five forces model Teaser… We are seeing a growing tendency for companies to sell products in bundles to customers. e.g. Microsoft Office which is a bundle of Word, Powerpoint etc which used to be primarily sold separately in the past. What factors make bundling more attractive? Teasers… A leading manufacturer of printers spent additional money to slow