产业链视角下青岛邮轮产业发展问题研究-工商管理专业论文.docxVIP

万方数据 万方数据 restricted by inadequate infrastructure, unperfected policy planning, the concept of mass consumption and a high level of consumption cruise, coupled with the immature market of Qingdao cruise industry, lesser degree of international and competitive domestic and international port city, making the development of the cruise industry chain face many severe challenges in Qingdao. This paper analyzes the combined effect of Qingdao cruise industry chain,finding that with increasing size of the domestic tourist market cruise, the cruise industry in Qingdao is contribute to GDP and foreign exchange earnings increased year by year. the rise of the cruise industry will bean important driving force and source of inspiration to promote and develop tourism in Qingdao. Using gray correlation method to select relevant indicators.Building a data model, using data in recent years of Qingdao cruise port construction business found that the correlation of the cruise industry and tourism Qingdao port throughput, retail, financial services, transportation equipment manufacturing correlation, insurance and other industries stepping into decline.In other words, the cruise industrys leading role in Qingdao is the most obvious in tourism. It compared the cruise industry in Qingdao correlation with the national level, the finance related degree in Qingdao higher than the national average, while transportation and port throughput as the national,retail trade below the national level, driving effect of cruise industry in Qingdao is with local characteristics . The upstream sectors of cruise industry chain should be concentrated on strengthening the design and construction of a cruise self-development capacity, and actively promote the industry to scale and intensive development。Midstream cruise operating company should be to promote and diversify marketing actively ,developing a unique boutique line play, and develop high-quality personnel actively .Downstream sectors should be stre