战略分析解析工具（英文ppt 34页）.pptVIP

Darral G. Clarke for BM 499 Profit Pools and Core Competence Darral G Clarke Professor of Management The Marriott School Brigham Young University Profit Pools: A Fresh Look at Strategy Orit Gadiesh and James L. Gilbert Harvard Business Review May-June 1998 THE PC INDUSTRY’S PROFIT POOL Value chain focus Axes Vertical—operating margin Horizontal—share of industry data The Profit Pool Lens The profit pool is the total profit earned in an industry at all points along the industry’s value chain Segment profitability may vary by customer group, product category, geographic market, or distribution c