医药组织巿场购买行为分析.pptxVIP

;上节课内容;本节内容;第五章 医药组织市场购买行为分析 Medical organizations purchase behavior of the market ; ;2 、医药组织市场的类型及其相互关系 Medical organizations market types and their mutual relations;（医药组织市场关系图）;二、医药组织市场的特点 The characteristics of the Organization of Chinese medicine market;三、医药组织市场购买者行为模式Medical organizations buyers market behavior patterns; ;2、医药生产企业购买的参与者 Pharmaceutical production enterprises to buy players (1)提出购买者 (2)影响者 (3)决策者 (4)控制者 (5)采购者 ;3、影响医药生产者购买的因素分析 The impact of the purchase of medicine producers factor;4、医药生产企业的购买决策程序 The purchase of pharmaceutical manufacturing enterprises decision-making process;第三节 医药中间商市场与购买行为分析 Pharmaceutical middlemen and buying behavior of the market;（二）医药零售商市场 Medicine retailers market;2、医药中间商购买的参与者The participants in brokering the purchase of medicine （一）具体出售人员__具体业务人员 （二）影响者___采购部门 财务部门 （三）决策者___业务经理 （四）控制者___法人代表或者是高级管理人员 （五）采购者___具体业务经办人;3、影响医药中间商市场购买的因素 Brokers buy medicine market impact factors;4、医药批发企业和医药零售企业的购买决策过程;（二）医药中间商的采购决策程序 Medicine brokers procurement decision-making process;经理;2、医药零售企业的采购流程 Medicine retail enterprise procurement process; 总结：本节内容;课后作业：After-school operations