电视的)广告培训教材.pptVIP

Advertising is any of various methods used by a company to increase the sales of its products or services, or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, or to publicize an event. To ensure that their advertisements will appeal to those most suited to their products, advertisers must have a target audience in mind when they design their campaign. The media used by the advertisers are newspapers, magazines, television, radio, and posters etc. Business Advertising Contents You will hear three advertisements. Listen to them and answer the questions. The First Advertisement What is the brand of the product advertised? A. Tide B. Bleach C. Whiter D. Tommy 2. What does “it’ll knock your socks off” mean? A. It will make your sock broken. B. It will make your sock dirtier. C. It will make your sock much cleaner. D. It will make your sock larger √ √ ____ ____ Script Second Advertisement 3. What is the product being advertised? A. Vegetables B. Chicken C. Noodle D. Bread 4. How does the advertiser describe the product? A. Good B. Crispy C. Tender D. Delicious and quick Third Advertisement 5. What is the function of the product? A. It can make the skin softer. B. It can make the skin younger. C. It can make the skin smoother. D. All of the above. 6. What is the name of the product? A. Essential Fluid. B. Softer C. Graceful D. Oil of Olay √ √ ____ ____ ____ √ Script ____ √ 1. What do you do with socks this dirty? Wash it in a regular detergent, like the one you’re using now and it will get only this white. But it’ll get much whiter with Tide with bleach, because you’ll have the cleaning power of the best Tide ever plus the whitening power of the best liquid bleach, just follow the laundry instructions. It’ll knock your socks off. And it’ll g