2017产品营销行业报告（英文版）_研究报告.pdf

報告吧 RESEARCH REPORT AUGUST 2017 STATE OF PRODUCT MARKETING 2017 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 INTRODUCTION In our earlier study (State of Product Marketing 2015), we noted how product marketing had changed dramatically in the digital age. Today, our tools and technologies enable us to more efficiently deliver our offerings to customers, wherever they may be. But more technology brings more complexity. And with business getting more and more competitive, marketers are often caught between the need to grow their customer base versus engaging their existing customers more meaningfully. So we decided it was time to speak with product marketers once again, to discover what has changed, what hasn’t and how marketers are finding their way in this complex maze. Here’s what we found. www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 RESPONDENT PROFILE INDUSTRY BREAK-UP 66% 29% 5% Telecommunications Internet Computer Software REVENUE $1B 19% BREAK-UP $500M - 1B 9% $250 - 500M 12% $100 - 250M 11% $50 - 100M 9% $10 - 50M 19% $1 - 10M 21% LEVEL CXOs