2016印度移动电子商务趋势（英文版）_研究报告.pdf

報告吧 M-COMMERCE TRENDS IN INDIA 2016 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 PROFILE OF RESPONDENTS Men women, owning smart phones, in the age groups 18-24 25-34. KEY FINDINGS 83% of people we spoke with said they shopped online on their mobile phones Do you shop online on retail platforms like Flipkart, Snapdeal through your mobile phone? Yes 83% No 17% A larger proportion of consumers in the 25-34 age group (90%) seemed to shop on their mobile phones than consumers in the 18-24 age group (80%) There was no significant difference in the proportion of men (84%) and women (80%) who said they shopped on their mobile phones www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 53% of respondents had purchased from an online retail platform less than a month ago; 27% in the last 6 months When was the last time you purchased from an online retail platform using your mobile phone? Less than a 53% month ago In the last 6 months 27% In the last 12 months 6% More than 1 year ago 14% www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 28% of respondents said they shop on their mobile phones once a week; 33% said they shop once a month How often do you make purchases through