汽车专业英语课件-1-3 chapter 9 car marketing汽车销售教学材料.pptVIP

Section 3 Automotive Marketing and Service Chapter 9 Car Marketing 9.1 The Qualifications are Required to Become a Car Salesman 9.1 The Qualifications are Required to Become a Car Salesman tactful [t?ktf?l] adj.机智的;圆滑的;老练的 commission [k?mi??n] n. [C][U] 佣金 persistent [p?sist?nt] adj.坚持不懈的;固执的 quota [kw?ut?] n. 配额 fierce [fi?s] adj. 残酷的；激烈的 stereotype [steri?taip] n. 陈规,刻板模式 integrity [integriti] n. [U]正直;廉正;诚实 crafty [krɑ:fti] adj.狡猾的,诡计多端的,奸诈的 New Words 9.1 The Qualifications are Required to Become a Car Salesman Car salesmen are an important part of the automotive industry. Their primary mission is to make customers interested in cars and sell as many cars as possible to bring in profit for the dealership. The entire process of persuading the customer to buy a car could take hours. Still, many people find car sales a thrilling occupation because of the large commissions a person can make. There are several qualifications that are required to become a car salesman. 9.1 The Qualifications are Required to Become a Car Salesman 9.1.1 Education The usual education level for a car salesman is a high school diploma. Potential car salesmen with high school diplomas can give themselves an edge by taking a few classes in sales or marketing. According to the Princeton Review, college coursework in psychology, finance, and public speaking is becoming more common. 要点分析： diploma 参考译文：文凭 就是“教育机构颁发的证书”的意思，可以指从小学到研究生任何层次的“文凭”。没有学位的学习也会有证书（学位的要求会更严格，比如有学分要求等）。 diploma 还有一个词义：荣誉证书（A certificate conferring a privilege or honor）。 知识拓展 9.1 The Qualifications are Required to Become a Car Salesman 9.1.2 Specialized Training According to Career Choices, automotive technology training, including training in on board systems, is becoming a common basic qualification for employment. Most training in sales, specifically, is done on the job. However, some salesmen may spend time at a national training center learning about each models features, general negotiation strategies, the cu