厦门会展旅游营销策略探析.docVIP

厦门会展旅游营销策略探析 ［ ］木文主耍以厦门为研究对象，首先对本文的选题背景和选题意义进行了扫描，介绍 了国内外对会展旅游的研究情况，进而提出了木文研究厦门会展旅游的现状及问题原因，并 提出解决方案。 ［关键词］厦门会展旅游营销 厦N会展旅游芭销策略探析 The marketing strategy of Xiamen MICE tourism [Abstract] This paper takes Xiamen as the research object, firstly, the background and significance of this topic were scanned, introduced domestic and foreign research situation of MICE tourism，and puts forward the research present situation and the problems of MICE tourism in Xiamen, and puts forward the solution. [Key words] Xiamen exhibition tourism Marketing 目录 TOC \o 1-5 \h \z 弓丨 W 1 HYPERLINK \l bookmark3 \o Cur