（毕业论文设计）-旅行社的困境与决策（学术精品）.docVIP

PAGE PAGE 4 泰山职业技术学院 毕业设计（论文） 题 目： 旅行社的困境与决策 系 部： 旅游系 专 业： 旅游管理 学 号： 2010040401120 学生姓名： 指导教师： 职 称： 讲师 二O一三年六月十日 论文题目：浅析中小旅行社的现状及未来发展策略 中文摘要 我国的中小旅行社数量众多，中小旅行社占全部旅行社数量的90％以上，满足了60％以上的市场消费量。中小旅行社是旅游业实现可持续发展的重要力量。本文通过分析我国中小旅行社的发展现状，认为我国中小旅行社的产品仍以传统产品为主，缺乏创新；经营方式存放，以价格竞争作为竞争的主要手段；从业人员待遇较低，优秀人才流失严重；面对旅游电子商务的快速发展，缺乏应对措施。同时也面临着行业专业分工模糊、产品同质化严重、管理体制不健全和规模与实力难以与大型旅行社抗衡等困境。因此，根据分析中小旅行社存在困境的原因，认为是由政府监管缺位、社会化服务体系不够健全、经营者经营理念落后、企业融资困难造成的。要从政府加强监管和健全中介服务体系、健全人力资源机制和重视对优秀导游的培养、建立现代化企业制度和提高企业管理水平、探索个性化发展道路和构建核心竞争力、重视互联网在线营销和大力发展电子商务五个方面着手，循序渐进的提高中小旅行社的市场竞争力，促进我国旅行社行业的健康发展。 关键词：中小旅行社1,发展现状2，困境分析3，发展策略4 Abstract Small and medium-sized travel agencies in China are numerous, small and medium-sized travel agencies accounted for more than 90% of the total travel agency quantity and satisfy the consumption of more than 60% of the market. Small and medium-sized travel agencies is the important force of sustainable development of tourism. In this article, through analysis of current development of small and medium-sized travel agencies in China, think our country small and medium-sized travel agency products is still in the traditional products, lack of innovation; Mode of operation for, as the main means of competition to price competition; From personnel of course of treatment is low, the excellent talents erosion is serious; In the face of the rapid development of tourism electronic commerce, the lack of response. Also faced with the professional division of fuzzy, serious product homogeneity, imperfect management system and scale and the strength to compete with large travel agency, etc. Therefore, according to the analysis of small and medium-sized travel agencies is the cause of the trouble, as regulated by the government and lack of social service system, the operator management idea lags behind, enterprise financing difficulties. From