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Chapter 3—The Cultural Environment TRUE/FALSE Tapping into the region’ s cultural affinities through a network scale approach is not advisable. ANS: F FTS: 1 DIF: Moderate REF: p. 53 Culture is defined as the set of controversies that enable the citizen to establish fortune through an elaborate system of weights and measures. ANS: FPTS: 1 DIF: Moderate REF: p. 54 Acculturation is the process of extending ones own culture across boundaries to influence，if not dominate，a competing culture in another global market. ANS: F PTS: 1 DIF: Moderate REF: p. 54 In a low context culture，the context is as