未来旅行者部落2030：建立更有意义的旅程（英文版）-研究报告.pdf

报告吧 收集 Future Traveller Tribes 2030 Building a more rewarding journey www.baogaoba.xyz独家收集 不断更新 报告吧 收集 The world is a book and those who do not travel read only a page. Saint Augustine www.baogaoba.xyz独家收集 不断更新 报告吧 收集 Foreword We are pleased to introduce the second phase of our Traveller Tribes 2030 research ‘Building a more rewarding journey’. In our first study, we commissioned Future Foundation to examine the future traveller tribes set to reshape the travel industry by 2030. The research asked, ‘why will we travel in the future?’ and uncovered motivating trends including the rise of social capital seeking, desires to uncover culturally authentic experiences or seek an indulgent ‘must have’ experience as a reward and escape from busy professional lives, amongst many others. In this paper Frost & Sullivan builds on this important work to answer an equally critical question ‘how will purchasing habits evolve?’ and how can the airline industry respond to these emerging traveller behaviours to build a more rewarding and connected traveller journey, from ‘inspiring to arriving?’ By mapping future traveller behaviours to the traveller journey this second paper offers practical advice for airlines seeking to better understand, prepare for, and cater to, emerging traveller segments. Of course even though the paper is ai