客户满意度研究探究中的pls方法（英文）.pdfVIP

State-of-art on PLS Path Modeling through the available software Prepared by Yves Marie Chatelin, IdE France Vincenzo Esposito Vinzi, DMS Italy Michel Tenenhaus, HEC France June 2002 State-of-art on PLS Path Modeling Table of Contents I. The ECSI model 3 II. The PLS Path model 5 1. Relation between the manifest variables and the latent variables (outer model) 5 2. Normalization of the latent variables 6 3. Relation between the latent variables (inner model) 6 III. Partial Least Squares (PLS) Estimation of the ECSI model 7 1. Manifest variables standardization 7 2. Latent variables estimation 8 2.1. External estimation Y of the standardized latent variable ( – m) 8 j j j 2.2. Internal estimation Z of the standardized latent variable ( – m) 8 j j j 2.3. Estimation of the weights w ’s 9 jh 2.4. Estimation of structural equations