北大方食品促 策 划 方 案.docVIP

北大荒绿色食品专卖店 教 师 节 中 秋 节 国 庆 节 粮 食 节 感 恩 节 圣 诞 节 元 旦 春 节 促 销 策 划 方 案 （正本） 2010．6．30 一、活动背景····························3 二、营销主线策略························3 （一）向“媒体”借“鱼塘”··············3 (二)向“网络”借“鱼塘”················4 抓潜方式····························5 (一）教师节促销活动····················5 (二）中秋节、国庆节促销活动············6 (三）粮食节促销活动····················7 (四）感恩节促销活动····················7 (五）圣诞节、元旦促销活动··············8 (六）2011年春节促销活动···············11 四、客户数据库··························13 五、追销提现····························13 附件一：·································14 “北大荒绿色食品会员卡” 首发式活动 附件二：······