数字商务势在必行（英文版）-研究报告.pdfVIP

For EBuSiNESS ChaNNEl STraTEgy ProFESSioNalS The Digital Business Imperative by Ted Schadler and Nigel Fenwick February 15, 2017 Why read This report Key Takeaways Customers’ power in the marketplace continues Don’t Build A Digital strategy; Digitize Your to ramp up, so eBusiness leaders still need to Business strategy transform digital customer experiences, including Digital fundamentally changes your relationship marketing, sales, and channels. The ability to with your customers. you can’t address this align products, operations, and business models change with a bolt-on digital strategy that adds to what we call a “customer-obsessed operating an app here or a site there. To remain competitive, model” will determine firms’ ultimate success. you must re-engineer how your business creates To digitally transform both experiences and value for your customers in the digital age. operations, eBusiness professionals will apply Use Digital To Help customers Get To The technology to these facets of the business, outcomes That They Desire ensuring that they are customer-led and insights- re-envision your business not as a set of driven. products and services but as part of the personal This is an update of a previously published report. value ecosystems that your customers assemble Forrester reviews and updates it periodically for according to their needs and desires. learn to continued relevance and accuracy; we revised increase value by expanding your company’s role this edition to factor in new data, examples, and in your custo