addidas的营销方案英文版!-精品·公开课件.pptVIP

Strategy Europe 云志网络;Group Home Base 50% of Group sales Market dominance Key Assets Football Apparel Heritage division / fashion market People / trade relationships;adidas in Europe; Har- monization Complexity Reduction;1998;1998;Area Formation Area Design Product Range Harmonization Logistics Concept; Har- monization Complexity Reduction; Har- monization Complexity Reduction; KEY AREA OF ACTION KEY STRATEGY EXPECTED BENEFITS ; Har- monization Complexity Reduction;Strategic Growth Initiatives;adidas home market Market domin