Brand marketing strategy品牌营销战略-精品·公开课件.pptVIP

Brand marketing strategy Why→ Intangible assets Participating in market competition The improvement of product’s quality and corporate image 3. Protection of consumers’ rights How 1. Brand strategy consciousness 2. Accurate market positioning 3. Promotion Exclusive designers → Unique fashion Supervision on manufacturers →good quality Strong marketing team → great sales Women and girls in rich cities (target) research weekly → Place an order →To reduce the stock cost and discount probability Internet and TV (ways) Tencent QQ and Taobao spokesperson →TV ads TV Shows * *