台湾IBM公司行销管理与策略-精品·公开课件.pptVIP

* 高璐華 IBM 市場行銷處總監 台灣IBM公司 行銷管理與策略 個人簡歷 學歷 (1987-1992) 康乃爾大學工業工程學士 康乃爾大學工業工程碩士 經歷 (1992- 2002) Andersen Consulting, Staff IBM 政府事業群業務專員 IBM 政府事業群業務經理 IBM 公眾事業群業務協理 IBM 大中華總經理特助 IBM 市場行銷處總監 What is Marketing? The Best Marketing Company?? Text-book Definition of Marketing - Philip Kotler Marketing is to discover unmet needs and to prepare satisfying solutions Marketing is to deliver customer satisfaction profitability Marketing is defined as the science and art of finding, keeping, and growing profitable customers The art of marketing is largely the art of brand building Mission of