新媒体时代政府治理模式的变革.docVIP

新媒体时代政府治理模式的变革 ［ ］近年来，新媒体蓬勃发展，在民众的政治、经济和社会生活中扮演着口益重要的 角色，成为中国公民行使知情权、参与权、表达权和监督权的重要渠道，同时也给政府的管 理体制改革带来机遇和挑战。面对着这种巨大的变化，政府需要加强认识，提高自己的公共 管理水平和管理智慧，改革不适应发展要求的体制机制，使自身能够在新媒体发展屮处于主 动地位，维护其在社会事务管理中的主导权。同时，我们要关注政治治理模式的改变对企业 的影响，在新媒体的共同影响下，企业应该更加关注员工需求，做到信息公丌。本文正是从 新媒体角度出发，研究新媒体与传统媒体的区别并探究新媒体在政府治理中的功能作用，以 及在政府变革下，企业应该做出的改变。以期为政府在新媒体条件下的治理变革以及企业的 相应改变提供一些建议。 ［关键字］新媒体 政府治理 变革 The change of Government Governance Mode on the New Media [Abstract] In recent years, the rapid development of new media, in the people’s political economic and social life play an increasingly important role, has become an important channel for citizens to exercise the right to know China right to participate ’’the right of expression and the right of supervision, but also brings the opportunity and challenge to the reform of the management system of the government. In the face of such enormous change, the government needs to strengthen understanding, improve their public management level and management wisdom, does not meet the requirements of the development of the reform of system and mechanism, make its can be in the initiative position in the new media development, to maintain its dominance in the management of public affairs. This article is precisely embarks from the perspective of new media, function difference between new media and traditional media and new media in government research, provide some suggestions to the government public management functions in the conditions of new media. [Key word] New Media Government Governance Transformation 目录 TOC \o 1-5 \h \z 弓丨 W 1 HYPERLINK \l bookmark3 \o Current Document \h —、我国新媒体发展概况 1 HYPERLINK \l bookmark4 \o Current Document \h （一） 新媒体的界定 1 HYPERLINK \l bookmark5 \o Current Document \h （二） 新媒体的发展现状 2 HYPERLINK \l bookmark6 \o Current Document \h 二、 新媒体与传统媒体的特征比较 3 HYPERLINK \l bookmark7 \o Current Document \h （一） 传统媒体的特征和不足 3 HYPERLINK \l bookmark8 \o Current Document \h （二） 新媒体的特征及相比传统媒体的优势 4 HYPERLINK \l bookmark9 \o Current Document \