自媒体背景下广告专业的案例教学的模式探究.docVIP

自媒体背景下广告专业的案例教学的模式探究 　　摘要 自媒体本质上是一种信息技术环境,它的勃兴给广告案例教学带来新的变化。从案例教学于广告人才培养的意义入手,分析传统媒体环境下广告案例教学的不足,提出自媒体背景下案例教学的“五阶模式”,并例举“五阶模式”的实施过程,以期为广告专业案例教学抛砖引玉。 　　关键词 自媒体;案例教学;广告专业;五阶模式 　　中图分类号:G652 文献标识码:A 文章编号:1671-489X(2009)24-0053-03 　　Research about Teaching Mode of Case Method in Advertising based on We-media Environment//Xiao Yuqin 　　Abstract We-media is an information technology environment essentially,it brings a new change to case method teaching in advertising. With the beginning of the significance of case method to advertising education,this paper analyses the deficiency of advertising