2016年亚太区记者职业工作习惯调查报告（英文）.pdfVIP

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2016年亚太区记者职业工作习惯调查报告（英文）.pdf

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Journalists Working Status and News Gathering Habits in Asia Pacific We Tell Your Story to the World www.baogaoba.xyz独家收集不断更新 Contents 3 丨Foreword 5 丨Working status and news gathering habits 6 丨Trusted sources and the importance of newsworthiness 10 丨Frequently used channels for news gathering 12 丨Measuring the success of news stories 13 丨Are journalists happy with their jobs? 15 丨Get inside the journalists head 16 丨Time and mode of communication 19 丨Ingredients for a newsworthy press release 21 丨Tips for PR and corporate communications professionals 26 丨Conclusion 27 丨Methodology Journalists Working Status and News Gathering Habits in Asia Pacific 2 Copyright 2016 © PR Newswire Association LLC. All Rights Reserved 丨 www.baogaoba.xyz独家收集不断更新 Foreword The proliferation of digital and social media is rapidly changing the landscape of newsrooms – the 24/7 news cycle turnaround has become swifter and news gets published first online before appearing in print the next day. Social media has become a powerful tool in helping journalists monitor and gather breaking news, spread vital information using various avenues including live streaming apps and hashtags, as well as engage with their audiences. Additionally, the decrease in attention span in this age of smartphones has placed more emphasis on visual content, prompting the use of more multimedia assets in news stories. As the media landscape evolves rapidly, so do the working habits and needs of journalists. Hence, PR and corporate communications prof