pharma营销销售(1).pptVIP

Pharma Marketing Sales Beyond 2005 The industry is currently facing a changing landscape threatening its historical profitability Most companies are responding to these challenges by investing in their marketing and sales activities Looking beyond the current wave of investment, what does the future hold? Pharma Beyond 2005 ? Today’s workshop is about preparing for the future - beyond 2005 Workshop Objectives To explore the driving forces shaping the industry To review the implications for the key players what it will take to win in the pharma marketplace in 2005 and beyond To identify the