2017美国跨平台报告（英文）-研究报告.pdfVIP

Will have new cover For info about the proprietary technology used in comScore products, refer to /About_comScore/Patents www.baogaoba.xyz独家收集 不断更新 About this report The 2017 U.S. Cross-Platform Future in Focus leverages several data sources unique to comScore: The report is based primarily on behavioral measurement from comScore Media Metrix® Multi-Platform, which provides unduplicated reporting of digital audiences across desktop computers, smartphones and tablets; comScore Mobile Metrix®, which provides unduplicated reporting of mobile web and app audiences across both smartphones and tablets; and comScore Video Metrix® Multi-Platform, which provides a single, unduplicated measure of digital video consumption across smartphones, tablets, desktops and over-the-top (OTT) devices. The report also includes survey-based mobile data from comScore MobiLens®, search data from comScore qSearch™, online retail spending data from comScore e-Commerce Measurement™, advertising measurement data from comScore validated Campaign Essentials™ (vCE®) and comScore Brand Survey Lift™ (BSL™), as well as cross-platform data from comScore Xmedia ™, viewing data from comScore’s suite of TV and video-on-demand measurement services and new connected home measurement via the comScore Total Home Panel™. Important Definitions: Total Digital: The combination of desktop and mobile. Mobile: The combination of smartphone and tablet. When data is referring specifically to smartphones or tablets, it will be labeled accordingly. Unique visitor: A person who visits an app or digital media property at least once over the course of a month. Pay-TV: Subscription-based television services th