康师傅-现代通路谈判技巧训练教学文稿.pptVIP

训练学习无止尽。。。 谈判对手“酷”无情。。。。 加油！加油！ 春种一粒粟，秋收万颗子 携手合作 共创辉煌 多谢聆听! 預祝2010談判成功 Back – ups Sales Sales Modern trade growth Mass Margin Classical We still negotiate conditions Commercial margin rate Mass Margin according to Carrefour definition means a concentration of the efforts based on profitable sales growth above the market trend…. Efforts concentrated on profitability improvement (in %) thanks to negotiation Efforts concentrated on sales development (over the market trend) Commercial margin rate Shared Objectives for Y+1 Y Result Additional increase for Y+1 Market trend for Y+1 Add