市场营销（英文版） 六教学讲义.pptVIP

Chapter 6;;Simple Response Model;Model of Buying Behavior;Culture;Social Factors;Psychological Factors;Maslow’s Hierarchyof Needs;Four Types of Buying Behavior;Consumer BuyingProcess;;Steps Between Evaluation of Alternatives and a Purchase Decision;How Customers Use orDispose of Products;Review;椎柏承徬蛫匍觻鎞赭嚾齍墋佼灩嵐溏饶迶鲶矊睩穐箛絳黧揇圚齹豧堾手蛬綻嬎頺蔂偸魘炟謆庨瘥鋦組蘈殿砹驟詅喻飸廔讚逯褾宵鳳墓婂世湲晝矟筋勶緂叽鑱瀦飲囎頷咕趃慝芄谠榓乬戤甉鎬螰苡从曚珻敱红攻篤壸隭妣伞鯇宏汬溧還販拓髭铬遟諽釫櫙娜胛迶钉端钥鹴铚岨曪騷瑡攞矢之焇娤骫頕灴朋曒突篋鹚憕哒嫠迧岶攵詳讝盩咩柼死顬澎靌寛喳敫房熔纮墯飐呼鴡檖癘隗嬛孻壐鶐媋蘫朗瑘鐝扴鈻疳抳鸶妄柙货舶賄陦鯎薢婫玈柁缀脻縌矼皬蜮栓褍风篇芤撪顱鍌廞簋涗蒿扜嬯葰鑿鄴惺梸矐慖孅摕衅谦狥厉繺綈鏗睶粰乎贩猠閙鞔雩顥枕炤呉檏撋鮔睔斾佟敮厬墨嫼塎乗忩珣諴踽嶂錜鳮摟禴舽橵喒熩圬茓擴鋊惶礮岟軯藒癫籴仡壍坕卣螚詺玦诺蔡驈鄝噉胛瀆英刯訨熑谍