罕见的果汁行业商务ppt模板跟新鲜混合水果汁的市场分析解析跟营销.pptVIP

Marketing Objective Strategies Product Place Pricing Promotion Product Product Life Cycle Our product lie in introduction period Low sales High costs per customer Negative profits Innovator customers Few competitors Objective: to create awareness and trial Offer a basic product Price at cost-plus Selective distribution Awareness – dealers and early adopters Induce trial via heavy sales promotion Place Distribution Channel Product location availability Modes of transportation Distribution Channel Product Location Availability FP Agro has no set geographic target area.