公司国际化经营.pptVIP

Intercultural Business Communication Professor Gao Zengan School of Economics and Management Southwest Jiaotong University Email: gaozengan133@163.com Chapter 1 Orientation to the Course An Opening Case Case Study: The Cocktail Party Pages 1-2 The Necessity of the Course Economic Globalization Diversified Workforce  Three Forms of Firms International Company: Multinational Enterprise: Global Company: Glocalization Globalization + Localization Think Globally but Act Locally Communication changes… Teaching Contents Culture, Subculture, and Business Communication The Role o