营业主管研讨会.pptVIP

營業主管研討會 Michael Su 業務能力的發展階段 觀念性的銷售 範例 系統性的銷售 系統性的銷售 A multi-functional strategy to deliver brand and/or product volume and profit by working cooperatively with our individual customers (includes Distributors) to build their sales, market share, and profit in the categories in which we compete. Category Management, logistic and systems cooperation, activity-based costing, annual planning and shared common analytic tools and databases. 營業業務運作系統 客戶管理 內容 公司對客戶的承諾 公司與客戶的Business Model Category Concepts - 從客戶的立場看 客戶的滲透 - 掌控K/A Customer Business Review Plan Customer Profit Assortment Shelf Managem