毕业论文-高消费利弊分析.docVIP

南昌工学院专科毕业论文 专科毕业设计(论文) 题 目： 高消费利弊分析 学 院： 经济管理学院 专 业： 营销与策划 姓 名： 学 号： 1103200151 班 级： B1121 指导教师： 职 称： 讲 师 完成日期： 2013年11月11日 摘要 消费是个词语，在某种角度来说更是生产发展的动力，不过消费对生产的促进作用是有条件的。只有不超越现实社会生产力的合理的，适度的消费才是生产发展的真正动力，而过度的，不合理的高消费则会阻碍生产的发展。加强消费者教育，树立健康消费、可持续消费的消费观念，在全社会形成适度消费、健康消费和可持续消费的和谐消费观，高消费对社会经济既有积极影响，也有消极的影响，并提出理性消费高消费品的对策措施，希望能为我国高消费的理性消费及高消费市场的正常发展提出正确的利弊分析。 【关键词】消费；高消费；利弊分析；经济增长；理性 Summary Consumption is a word, in a certain point of view is the driving force of the development of production, but the consumption of stimulative effect is conditional.Only do not go beyond the reality of social productive forces, reasonable, moderate consumption is the development of production of real power, and excessive, unreasonably high consumption will hinder the development of production. Strengthen consumer education, foster healthy consumption, sustainable consumption concept of consumption, moderate consumption in the whole society, health, consumption and sustainable consumption concept of a harmonious consumption, high consumption of both positive impact on the economy, but also negative effects, and make rational consumption and high consumer response measures.Hope that the rational for our high consumption and high consumption of the normal development of consumer markets make the correct analysis of the pros and cons. 【Keywords】 Consumption; high consumption; the pros and cons analysis; economic growth; rational 目录 1.高消费的分析 1.1消费的定义…………………………………………………………………..1 1.1.1高消费的定义……………………………………………………………...1 1.2导致高消费的原因…………………………………………………………..1 2.对高消费分利弊两层分析 2.1高消费的有利分析…………………………………………………………..2 2.1.1高消费的弊分析…………………………………………………………...4 2.2各层面看消费影响…………………………………………………………..5 3.结论 3.1理性引导高消费的对策………………………………6 3.2结论……………………………………………………………………8 参考文献……………………………………………………………9 致谢………………………………………………………