[新闻学基础知识]01mediaandsociety.pdfVIP

MEDIA AND SOCIETY THE RELATIONSHIP BETWEEN MEDIA AND SOCIETY Media determinism?  Social determinism?  Both or neither?  They influence, not determine, each other.  Social shaping of media AND social impacts of media SOCIAL SHAPING OF MEDIA CRITICAL ANALYSIS  Different approaches to understanding media texts and systems  Marxist  Feminist  Ethnic  Media criticism POLITICAL ECONOMY  Not only the birth and development of media are shaped by the society, but their use is also controlled by all kinds of social factors