论商标法售前混淆规则的适用边界.DOCVIP

【法宝引证码】 CLI.A.1239497? 原文链接： HYPERLINK /qikan/3ec2ae7e28b6c6530fe4abd409c8753abdfb.html \t _blank /qikan/3ec2ae7e28b6c6530fe4abd409c8753abdfb.html 论商标法售前混淆规则的适用边界  期刊名称： HYPERLINK /journal/articlebyclass?ClassCodeKey=32, \t _blank 《西南政法大学学报》 期刊年份： HYPERLINK /journal/findarticle?FilterItems.JournalYear=2018 \t _blank 2018 摘要： 商标售前混淆是指消费者在购买之前所发生的对商标所标示的商品来源的混淆。一些国家和地区的司法实践已经确认，如果他人行为造成消费者发生售前混淆的，构成商标侵权。商标售前混淆规则的实施有利于降低消费者的搜寻成本，保护商标权人的商誉。但是，在消费者购买之时不存在混淆的情况下，笼统地以消费者购买之前因混淆而发生的购买兴趣转移替代混淆可能性要件作为侵权判定的标准，可能会造成售前混淆规则适用范围的不当扩大，不利于市场自由竞争。实际上，并非所有的售前混淆都会造成损害，只有当消费者搜寻成本较高，极有可能导致其最终接受搭便车者的商品时，商标权人的利益才可能受到影响，这时，可以确认售前混淆侵权成立。因此，应以消费者的搜寻成本作为商标售前混淆规则适用的主要标准。 英文摘要： Trademark initial interest confusion refers to the causes of confusion of goods happened before the consumer’s purchasing. The judicial practices of some countries or regions acknowledge that trademark infringement occurs when consumers’initial interest confusion is caused. The implementation of the rules of trademark initial interest confusion is beneficial to reducing consumer’s cost of searching for products, and protecting the goodwill of trademark rights owner. However, if the consumers are not confused and buying interest transfer is used to replace the likelihood of confusion, applying the infringement judgment standard in general may cause improper expansion of the applicable scope of initial interest confusion rules, and may do harm to the free market competition. In fact, not all of the initial interest confusion will cause damage. Only when the search cost is higher, and the consumer is likely to accept the goods with similar brand, may the interests of the trademark owners be affected, and can infringement of initial interest confusion be affirmed. Therefore, we should use the consumer search costs as the main standard for the application of rules concerning trademark initial interest confusion. 作者： HYPERLINK /journal/articlebyauthor?author=姚鹤徽 \t _blank 姚鹤徽 分类： HYPERLINK /journal/articlebyclass?C