销售：管理有利润的客户关系10知识分享.pptVIP

New-Product Development and Product Life-Cycle Strategies Chapter 10 Definition New Product Development Development of original products, product improvements, product modifications, and new brands through the firm’s own R D efforts. New products can be obtained via acquisition or development. New products suffer from high failure rates. Several reasons account for failure. New Product Development Strategy New Product Development Process: Stage 1: Idea Generation Internal idea sources: R D External idea sources: Customers, competitors, distributors, suppliers New Product Developmen