中小企业对外贸易途径.docVIP

本科毕业论文 中小企业开拓国际市场的途径 SMALL ANd medium-sized enterprises to exploit international market 学院（部）： 经管学院 专业班级： 信管06-2 学生姓名： 闫宾汝 指导教师： 熊萍讲师 2010年 4 月 中小企业开拓国际市场的途径 摘要 我国中小企业发展迅速，在确保国民经济稳定增长、缓解就业压力、拉动民间投资、优化经济结构、促进市场竞争、推进技术创新等方面起到了重要作用。中小企业开拓国际市场也存在着企业体制、政府政策、创新意识、经营战略人力资源等方面的不足。随着2006年中国WTO保护期的结束，我国市场将全面开放,国外大公司、大企业的蜂拥而入，再加上竞争空前激烈的国内市场,中小企业将面临国内外双重竞争压力,?对其冲击可想而知。?中国对外贸易要转变增长方式,无论是自主产品的创新,还是高附加值产品的出口,重点不在大企业,而在于中小企业。为此实施走出去的战略成为中小企业发展的重要途径,本文对我国中小企业如何开拓国际市场进行探析,以求提高其在国际市场上的竞争力。 关键词：中小企业；国际市场；创新；竞争力 SMALL ANd medium-sized enterprises to exploit international market Abstract The rapid development of Chinas small and medium enterprises, in ensuring the steady growth of national economy to ease the employment pressure, stimulating private investment, optimize the economic structure, promote market competition, promoting technological innovation has played an important role. There are also small and medium enterprises to explore international market, the enterprise system, government policy, innovation, business strategy and human resources gaps. With the 2006 end of term of protection of Chinas WTO, Chinas market will be fully open to foreign companies and large enterprises flocking, coupled with unprecedented fierce competition in the domestic market, SMEs will face the dual pressure of competition at home and abroad, its the impact can be imagined. Chinas foreign trade is necessary to change the mode of growth, whether it is self-product innovation, or the export of high value-added products, the focus is not big business, but in small and medium enterprises. To this end the implementation of the strategy going to become an important way for SME development, this article on how Chinas small and medium enterprises to explore international markets, Analysis, in order to enhance its competitiveness on the international market. Keywords: SMEs; international markets; innovation; competiti