LEXUS车主志知识讲稿.ppt

;;; 兼具銷售與口碑的優勢品牌 A Superior Brand in Terms of Both Sales and Name Recognition LEXUS連續十年獲得J.D. Power亞太區台灣汽車售後顧客滿意度指標第一名 的榮銜，取得豪華車銷售冠軍，是台灣豪華車第一品牌。顯示LEXUS 「專注完美，近乎苛求」的品牌形象，已深獲車主的青睞。選澤優勢品牌 所製作的企業刊物，就像同樣選擇了兼具品味和質感的曝光媒體。 LEXUS has been awarded the first place of J.D. POWER Asia Pacific Taiwan Customer Satisfaction Index (CSI) for ten years consecutively, and therefore it has reached the sales championship of luxury automobiles and has been the top brand of Taiwan luxury car industry. This indicates that the Lexus motto, “The Relentless Pursuit of Perfection,” has struck a chord with car owners. Thus, selecting a magazine such as this one, is akin to selecting a exposure medium that reflects both taste and style.; 配合雜誌曝光突顯品牌價值 The Magazine as a Means of Bringing Out Brand Value 雜誌訴求為高質感的「 Life-Style 」，內容規劃休閒生活、流行時尚等精緻 報導，商品與雜誌配合曝光，除了能帶動廣告質感外，結合 LEXUS的精緻形 象更能提昇品牌價值。在雜誌控管方面，內容與廣告維持3:1的比例，能夠有 效地保證廣告曝光品質。 As the editorial focus of this magazine is “lifestyle,” it includes rich feature articles on topics such as leisure and fashion trends. Coordinating product exposure with editorial content not only enhances the impact of your advertisement, but also ties in the sophisticated Lexus image and elevates brand value yet further. In addition, for the purposes of quality control, the percentage in content and AD is always 3:1 , thus ensuring optimal product exposure.; 廣告效益直接反映消費行為 Ad Effectiveness Directly Reflected in Consumer Behavior 相對於高級車種當中， LEXUS的女性車主佔了極高的比例，而車主多為 擁有社經地位並具有消費能力的族群，所以廣告效益不但能夠落實到消費 行為，商品也能直指高收入女性的消費市場。 Nowadays, one will find that among luxury cars, a large percentage of the owners are females, a consumer group with social status and spending power. So advertisements not only directly lead to consumer spending, but can also be targeted at the market of high-income females.;;