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* I’d like to focus now on some work US CDC has done in conjunction with the Ministry of Health’s Office of Health Emergency and Response and it’s provincial offices. Thus far we’ve conducted training and testing of Emergency and Risk Communication principles. This work was conducted by those listed here * In January of this year, US CDC in collaboration with the MoH, Office of Health Emergency and Response and it’s provincial units – conducted a training and testing of Emergency Risk Communication (ERC). Through this training and testing, we proposed to find the answers to these two questions. If training on the risk communication principles in the guidelines was effective? AND Whether the risk communication principles in the guidelines were effective for Chinese public audiences. * First in order to determine if the training enabled local health authorities to write messages that included the risk communication principles, we worked with two communities in Fujian Province – Sanming and Zhangzhou cities. The health care professional we worked with had no experience with communication principles, yet might be expected to provide messages to their communities during a health emergency – Hospital administrators Local Health Emergency Response Office (HERO) officials Local China CDC officials * The process of the test was to provide the health experts with a hypothetical case study involving a 3 stage scenario involving an outbreak of H5N1. After each stage they wrote messages they thought would best meet public need for information based on the scenario. Stage 1 a large outbreak of human H5N1 was discovered in Indonesia. Stage 2 the outbreak spreads to China, Thailand, Malaysia, but not yet to Fujian Province. At this stage of the scenario it is confirmed that the virus is spreading from human to human. Stage 3 of the outbreak reaches Fujian Province. * Read slide The “Draft Guidelines on Risk Communication Principles” were originated from western ex
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