甘肃龙井营销策划.docxVIP

甘肃龙井营销策划 　　篇一：茶叶营销策划分析 　　摘 要：中国经济迅猛发展，人民生活水平不断提高,人民对健康生活越发重视，市场对茶叶的需求增长迅速,蕴含着巨大的商机。但是目前茶叶市场上多种问题制约着茶行业的发展,也是摆在大佛龙井茶面前严峻的问题。其中营销策略方面的问题尤为突出,严重的影响了茶叶产品的销售。通过对茶叶市场的现状分析,运用SWOT分析矩阵的方法，对大佛龙井茶的优劣势及大佛龙井茶现行营销模式的问题进行研究。结合营销管理的发展方向,找出提升大佛龙井茶的竞争力，从而正确引导龙井茶的生产、消费和流通,使一批知名企业和品牌进一步发展壮大,促使大佛龙井茶消费平稳之路。  　　关键词：大佛龙井茶 营销策略 市场现状  　　Abstract: With Chinas rapid economic development and the continuous improvement of people living standards, People increasingly attach importance to the healthy life, rapid market growth in demand for tea. Huge market contains a huge business opportunity. But a variety of problems have constrained the development of tea industry at present, the Buddha Dragon Well Green tea is also placed in front of serious problems. The prominent problem in marketing strategy, severely affected the sales of tea products. By the overall analysis of the tea market situation , using the SWOT analysis matrix analysis of the advantages and disadvantages of ,and analyzing the current marketing model problem, to promote the competitiveness of and lead it’s production, consumption and circulation correctly, making a batch of famous enterprises and brands to develop and grow in further, prompting the Buddha Dragon Well Green tea consumption smoothing.  　　Keywords: The Buddha Dragon Well Tea Marketing Strategy Market Situation 　　目 录 　　1 前言.............................................................. 1  　　 研究背景 .................................................... 1  　　 研究意义 .................................................... 1  　　研究内容..................................................... 1  　　 研究方法 .................................................... 1  　　2 大佛龙井茶的概况.................................................. 2  　　 茶叶的种类 .................................................. 2  　　 龙井茶的种类及比较 .......................................... 2  　　 大佛龙井茶简介 .............................................. 3  　　3 大佛龙井茶的市场现状分析.......................................... 4  　　 茶叶