《在线电子类产品价格离散的成因探讨》-毕业论文.docVIP

精品 精品  高职学生毕业论文 题目： 在线电子类产品价格离散的成因探讨 学 院: 管理学院 专 业: 市场营销 学 号: 学生姓名: 指导教师: 日 期: 二零一二年五月 摘 要 互联网的日益成熟为消费者搭建了一个便利、快捷的在线交易平台。依托互联网技术的发展，在线交易这一新兴的方式，以其与离线渠道方式相比所独具的低交易成本等多方面的优势，近几年来得到了迅速的发展。价格离散是指同种商品在同一市场同一时间不同卖家的定价分布，它是企业在制定定价策略时要参考的重要因素，降低在线市场商品的价格离散，提高市场效率是促进在线电子产品发展的重要途径， 但已有的许多统计结果表明,价格离散现象在在线市场不仅存在,而且其离散幅度大于离线市场。因此,分析在线电子类产品价格离散的原因,探讨减少价格离散的方法一直是经济学领域所关注的问题。本文从在线电子产品的渠道差异、信息对称和产品感知价值角度,对在线电子类产品市场中价格离散现象产生的原因进行探讨,并对消除和减少在线电子类产品价格离散、提高在线电子类产品市场交易进行了分析。 本文的分析方法是列举法，结构为总分总，首先介绍在线电子产品的现状、定价特点以及影响其定价的因素，然后对在线电子类产品价格离散进行探讨，最后总结如何在在线市场上实行双赢。 关键词 ：在线 ；电子类产品 ；定价 ； 价格离散 ； Abstract With the continuous development of science and technology, the economy continues to leap forward, business has followed the development from the beginning of the traditional business gradually developed into todays e-commerce, business website, is nothing but just a few decades. E-commerce has gradually become a new model for business activities. More and more people through the network for business. E-commerce not only for large enterprises, while small and medium enterprises is also very beneficial, now I will talk about the e-commerce business Price dispersion. Price dispersion refers to the distribution in the same market at the same time from different sellers of the same kind of commodity prices. The Internet has become more mature for consumers to build a convenient, fast online trading platform. Relying on Internet technology, this new way of online transactions, with its low transaction costs, and many other advantages compared with off—line channels, has developed rapidly in recent years. Price dispersion is an important factor in the development of pricing strategies .So to reduce the price dispersion of the online marketplace , and to improve market efficiency are important ways to promote e-commerce development in China. However , many of the statistical results show that price dispersion phenomenon in the online market not only exist, but the disc