国际市场营销（第十三版）chapter 6Distribution Customer Service and Logistics.ppt

Activities in Physical distribution  Trade-offs Which transporting alternative is best? The transporting function should fit into the whole marketing strategy. Picking the best transporting alternative depends on the product, other physical distribution decisions, and what service level the company wants to offer Supply Chain Management Marketing Logistics and Supply Chain Management Why Greater Emphasis is Being Placed on Logistics: Offers firms a competitive advantage Can yield cost savings Greater product variety requires improved logistics Improvements in distribution efficiency are p