普华永道——AP beer_Proposal.ppt

* * * * * * * * rpc PwC Heineken - Asia Pacific Breweries Commercial due diligence proposal * Contents 1 Project Background 2 Project Objectives, Conceptual Flow Deliverables 3 PwC Capabilities and Experience 4 Timing, Team and Costs * Project Background 1 企业经营管理资料案例库 专业服务中国商界管理界精英！ 唯一官方网： 提供企业各类经营管理资料，巨量大型资料库为您助力扬帆！ 旺昌资料城 服务联系QQ：602429086 24小时电话* Project background The brewing industry in China is rapidly consolidating as barriers to fragmentation are overcome. International players are building market platforms through combinations of strategic alliances and independent operations. Asia Pacific Breweries (“APB”) currently manufacture and sell “Tiger”, “Reeb” and “Anchor” brand beer in China, brewed in Shanghai and Hainan. Heineken brand beer is imported and sold through distributors. The Heineken – APB China Business Development Team (“CBD Team”) have defined a strategic vision for China, which seeks market leading positions in both premium and standard segments. The CBD Team will lead a group of internal and external resources to convert the vision into a strategic business development plan. This plan will be summarized into a White Paper which will be presented to the Boards of Asia Pacific Breweries and its shareholders. PwC have been asked to make a proposal to provide services to facilitate and assist in the preparation of the strategic business development plan. * Large market second only to the USA; annual consumption 23 million tons, growth rate has slowed down recently to about 5% - 6% per annum Over 80% consumption concentrated in 14 (of 31) provinces. South and East coastal areas are the most profitable regional markets Market is fragmented with over 400 brewers, many are small local brewers, around 10% of them have annual capacity over 100,000 tons Consolidation has been going on since late 1990s, three 1st tier players with annual sales volume of over 2 million tons have emerged: Tsingtao, the only national brand