普华永道——Targetsprofile0805.ppt

?2003 PricewaterhouseCoopers. PricewaterhouseCoopers refers to the individual member firms of the world-wide PricewaterhouseCoopers organisation. All rights reserved. 7.Targets profileDafuhao * Premium Standard Savings Rmb/Quart Bottle Rmb/Quart Bottle Rmb/Quart Bottle Dafuhao – brands and products * Dafuhao – consumer awareness Issues Jiangsu Total Nantong Suzhou Nanjing Ranking Response Ranking Response Ranking Response Ranking Response First Mentioned Brand Awareness 1.Tsingtao 18% 1.Tongzhou 20% 1.Suntory 49% 1.Tsingdao 29% 2.Budweiser 12% 2.Dafuhao 18% 2.Budweiser 18% 2.Jinling 26% 9